Entrematic Celebrates 85 Door Centers

Entrematic celebrated our coast-to-coast service with the opening of our 85th Door Center in Kansas City, Kansas throughout the week of July 25, 2016.

The Kansas City Door Center held their first ever Open House on July 26, 2016 and had over 30 garage door dealers from the area attend the event. In addition to the dealers, Entrematic Team Members from Marketing, IT, Sales, Operations, and Customer Service also attended, as well as representatives from LiftMaster, Linear, Janus and Cookson.

Attendees at the open house enjoyed a BBQ lunch from Zarda BBQ, a Kansas City favorite. The Door Center also served a delicious cake to celebrate our 85 Door Centers and coast-to-coast service!

Check out the photos from some of the Entrematic celebrations below!

Dealers learned more about Amarr garage doors at our Open House in Kansas City on July 26, 2016.

Dealers learned more about Amarr garage doors at our Open House in Kansas City on July 26, 2016.

Kansas City Team Members pose with their Open House cake. Pictured from Left to Right: John Henderson, District Service Manager; Shannon Brown, General Manager; Dewan White, Warehouse; Drew Reno, Sales Manager; Luke Whittemore, Service Manager.

Kansas City Team Members pose with their Open House cake. Pictured from Left to Right: John Henderson, District Service Manager; Shannon Brown, General Manager; Dewan White, Warehouse; Drew Reno, Sales Manager; Luke Whittemore, Service Manager.

Our Edmonton Door Center Team Members took time to pose with their commemorative gifts and cake. Pictured from Left to Right: Brad Vestby, Office Assistant; Mike Deslauriers, Warehouse; Rob White, Warehouse; Cathy Coppick, Office Assistant; Darlene Holden, General Manager.

Our Edmonton Door Center Team Members took time to pose with their commemorative gifts and cake. Pictured from Left to Right: Brad Vestby, Office Assistant; Mike Deslauriers, Warehouse; Rob White, Warehouse; Cathy Coppick, Office Assistant; Darlene Holden, General Manager.

From one corner of the continent to another, Team Members at our Tampa Door Center also celebrated with their commemorative gifts and cake. Pictured from Left to Right: Josh Urbanek, Team Leader; Penni Engleman, Office Assistant; Michael Leonardis, Warehouse; Jose Torres, Management Trainee; Robert Gibson, Warehouse; Robert Weil, Service Manager.

From one corner of the continent to another, Team Members at our Tampa Door Center also celebrated with their commemorative gifts and cake. Pictured from Left to Right: Josh Urbanek, Team Leader; Penni Engleman, Office Assistant; Michael Leonardis, Warehouse; Jose Torres, Management Trainee; Robert Gibson, Warehouse; Robert Weil, Service Manager.

Entrematic’s Lawrence, Kansas manufacturing facility celebrated by hosting a cookout. Production managers grilled up hamburgers and hot dogs for approximately 800 Team Members!

Entrematic’s Lawrence, Kansas manufacturing facility celebrated by hosting a cookout. Production managers grilled up hamburgers and hot dogs for approximately 800 Team Members!

Entrematic’s Winston-Salem, North Carolina Support Center also celebrated the opening of the 85th Door Center – with a cake large enough to feed all 90 of their Team Members!

Entrematic’s Winston-Salem, North Carolina Support Center also celebrated the opening of the 85th Door Center – with a cake large enough to feed all 90 of their Team Members!

WSSC Team Members also received gifts, and the atrium area was decked out for the celebration.

WSSC Team Members also received gifts, and the atrium area was decked out for the celebration.

Thank you to everyone who attended these events and celebrated with us!

Posted in Amarr Dealers, Employees, Lawrence | Tagged , , , , , , , , , , , , , , | Leave a comment

A New Look for the Overlooked Garage Door

By Natalie Myers, Houzz

Sheepishly, we admit the garage door is one of the last things we think about when it comes to home updating projects. If it’s not broken, why fix it? Which leaves us with standard inexpensive doors that look exactly like the one the neighbors have. But there is a world of modern garage doors that not only increase your curb appeal, but may inspire you to use your garage as another living space.

fallingcliff contemporary-exterior

The first image of the modern garage door that comes to mind is the frosted-glass-and-aluminum type. It fits into standard garage openings, so it’s an easy way to make your home stand out and look more modern without requiring much else be done to the landscaping or driveway.

Strelein Warehouse industrial-garage

This style garage door is not only for the suburbs. It can looks thoroughly urban in a small and narrow city dwelling. The rows and columns of glass panels will have to be adjusted for the atypically tall and narrow opening. When there is a will there is way, and this designer made it work.

jewell - exterior from street modern-exterior

The nighttime glow inside this garage is obscured by frosted glass and a layer of wood slats, creating a nice interplay of hide and reveal.

Fulcrum Structural Engineering contemporary-exterior

Glass and aluminum garage doors not for you? This gorgeous wood garage door camouflages with the rest of house’s wood facade and feels luxurious. Also, the horizontal wood application on this garage door gets the royal treatment with a wood trellis overhang. The shade provided by the trellis would allow the driveway to serve double duty as an outdoor social space.

garage transitional-garage

More wood garage doors, this time the wood is applied vertically to integrate with the home’s wood columns.

PH-1 dining industrial-dining-room

Of course, garage doors need not only be used on garages. In this modular prefab home, a garage door serves as a floor-to-ceiling window that can be raised to create an al fresco dining experience.

Big or small, new construction or remodel, there are multiple ways to dress up your garage doors and make an architectural statement. Do you have an unusual garage door? Tell us about it in the comments!

Related links:
Exterior Materials Mix It Up
Hire a Siding Professional to Boost Your Curb Appeal
Wood Slats in Design: Repetition, Scale and Light

Posted in Garage Door Fun, Partners | Tagged , , , , , , , , , , , , , | Leave a comment

Entrematic Celebrates 4th of July

To kick off 4th of July weekend here in the United States, Entrematic had a cookout luncheon at the Winston-Salem Support Center in Winston-Salem, North Carolina! Team Members enjoyed delicious hot dogs in our red, white, and blue kitchen, followed by a rousing game of water balloon toss. Check out the photos from the event below!

Team Members lined up to load their plates for the Independence Day lunch.

Team Members lined up to load their plates for the Independence Day lunch.

Hot dogs, condiments, chips, and cookies were all available.

Hot dogs, condiments, chips, and cookies were all available.

The hot dogs were cooked by our master chefs, Steve Crawford (CIO) and Jeff Mick (President).

The hot dogs were cooked by our master chefs, Steve Crawford (CIO) and Jeff Mick (President).

Each pair tossed the balloon back and forth, widening the gap each time, being careful not to burst the balloon!

After lunch, Team Members lined up to play a game of water balloon toss. Each pair tossed the balloon back and forth, widening the gap each time, being careful not to burst the balloon!

Happy 4th of July from all of us at Entrematic!

Posted in Employees, Holiday | Tagged , , , , , , , , | Leave a comment

A Historic Garage Expands for Storage and Parties

By Mitchell Parker, Houzz

Like a lot of major renovation projects, Mark and Becky Uranga’s began with the desire to fix just one small thing. They wanted to install electric garage doors in their historic Boise, Idaho, garage, which had carriage-style doors they had to open by hand. But to install the new doors, they had to raise the roof a bit to make room. While they were at it, they saw the potential to turn the 1908 structure into something really special. Before they knew it, their small project became a significant update and included an extension of the garage for better storage and the occasional square-dancing keg party.

A Historic Garage Grows for Storage and Parties

BEFORE: The Urangas think the garage, shown here just after work started, was once a caretaker’s house, because they discovered a chimney flue inside. There are also rumors that the structure and surrounding houses were once used to run a moonshine processing and distribution ring during Prohibition and were connected by secret underground tunnels. So far, the couple hasn’t found any hidden passageways.

The original doors were just about hanging off, and the structure was far from weathertight. “Any cat in the neighborhood could hole up in that garage if they needed to,” says architect Amy Cook, who helped the Urangas design the update and work with the local historic preservation society on the permitting process.

Historic Garage Remodel craftsman-garage

AFTER: Cook and contractor Jon King raised the roof and extended the back of the structure to double its size. The Urangas now use the extra space to store lawnmowers, bikes, skis, strollers and gardening supplies, and for entertaining.

The couple got their new electric doors. Because the opening wasn’t a standard size, King came up with the solution of adding transom windows to make the doors fit. “It gives a contemporary feel without looking anachronistic at all,” Cook says.

Historic Garage Remodel craftsman-shed

A hayloft acts as storage for Mark’s boats and rafts. A pulley swings out to allow the couple to get things up to and down from the crawl space.

Historic Garage Remodel rustic-shed

The extended portion of the garage opens to the backyard. The couple uses the extension for storage and for parties. In fact, the barn-like setting was perfect for a friend’s recent wedding. The Urangas turned the space into a party spot and had a square dance caller come in.

The couple recycled the original carriage doors and hung them barn-door-style at the rear. The walls stayed exactly the same as the day they were put up, but Cook changed out the roof and added new doors and windows.

The historic designation also limited the couple and architect to using only high-quality materials, which makes the garage much more appealing but also added to the cost. All the windows had to be wood framed. Vinyl siding wasn’t allowed. “It needed to look like it could have been there all along,” Cook says.

Because of the garage’s age, the couple had to completely upgrade the utilities feeding the structure, which also added significantly to the cost. All the electrical was replaced, as was the drainage. The foundation had to be hand dug and put onto piers to salvage the roots of the large white oak tree. The Urangas estimate they spent about $120,000 on this project.

A Historic Garage Grows for Storage and Parties

BEFORE: The team brought in a skilled masonry expert to remove the back stone wall, preserving the rocks to reuse elsewhere.

Historic Garage Remodel craftsman-shed

AFTER: At the back of the garage, you can see the recycled stone used as exterior wainscoting.

Related links:
6 Great Garage Conversions
Browse Storage Furniture
Upgrade Your Windows

Posted in Garage Door Fun | Tagged , , , , , , , , , , , | Leave a comment

Top 3 Garage Door Safety Tips for Your Home

Your garage door is often the largest opening in your home, and the one that works the hardest.  More than 70% of homeowners use their attached garage as the main entranceway into their home.  Making sure your garage door is as safe as possible prevents accidents and gives you and your family peace of mind.

1

 

June is recognized as Garage Door Safety month by the International Door Association (IDA) and Door & Access Systems Manufacturers Association (DASMA).  In honor of Garage Door Safety month, here are three safety check tips from DASMA that are easy for most homeowners to conduct!

  • Check Your Cables. Your garage door cables are affected by everyday use.  DASMA recommends the following to ensure they are in proper working order:
    Visually inspect the cables that attach the spring system to the bottom brackets on both sides of the door. If these cables are frayed or worn, they are in danger of breaking, which can cause injury. Due to the dangers associated with high spring tension, these cables should be replaced only by a trained technician.
    2
  • Watch Your Fingers! Since your garage door is most likely the largest and heaviest opening in your home, DASMA’s next tip is especially important:
    Every year, many unsuspecting homeowners injure their fingers by placing them between the door sections to pull down on the door. According to DASMA Standard 116, if your door lacks pinch-resistant joints, you should have lift handles or suitable gripping points on the inside and outside of the door. Even if your door has an opener, the door must occasionally be operated manually. Never place your fingers between the door sections. If you manually open or close the door, use the handles or the safe gripping points!  Luckily, Entrematic manufactures Amarr garage doors with patented SafeGuard pinch-protection design.  SafeGuard hinges and safety bottom brackets reduce the chance of hand and finger injury by pushing the fingers out of the section joints.

    3

  • Safety Reverse.  Your garage door opener should be equipped with a safety reverse system to ensure that the garage door is not able to close completely should something be under the door!  In fact, DASMA standards require such a system:
    Since 1993, all openers manufactured for the U.S. must include a second safety reversing feature such as photoelectric eyes. These are installed near the floor. Once the invisible beam is broken, the door reverses automatically. If your opener lacks a similar safety reversing feature, it’s time to get a new opener. 

Watch this LiftMaster Safety Check video to see this tip in action:

Want more garage door safety tips?  Visit http://www.dasma.com for more advice from industry experts.

Posted in Amarr Product, Safety | Tagged , , , , , , , , , , , , , | 8 Comments

Key Measurements for the Perfect Garage

Surprisingly, common garage dimensions have remained roughly the same since the Ford Model T began the obsession with the automobile about a hundred years ago. The T’s 134-inch length, a little more than 11 feet, is considerably shorter than the average 15-foot length of sedans now being produced.

Today’s extreme is the Rolls-Royce extended-length Phantom, slightly less than 20 feet long. Throughout the past century, garage dimensions have remained about 9 to 10 feet wide and 18 to 20 feet long per car, with a single garage door width of 8 feet. The difference in garage dimensions now is that we tend to want more space for storing our stuff along with the car.

It seems that car designers are always enlarging, shrinking and then enlarging their models again to adjust for the latest fashions and technologies, not to mention the price of gas. But there are common parameters that will help you in planning a new garage or remodeling an existing one.

If you have ever scraped your car alongside a garage door frame, you will sympathize with your ancestors, who may have driven even larger cars. Let’s take a look at the dimensions of most garage designs in the U.S. today.

Eldorado Stone garage

Garage Doors

Width: Single-car doors begin at 8 feet wide (2.4 meters). You can also get 9-foot-wide doors (2.7 meters), which will lessen the chance of scraping the fenders on the door frame. You will sometimes see doors narrower than this in country club developments, but those are usually for golf cart garages; they can be as narrow as 5 feet (1.5 meters).

Doors made for two cars can be as little as 14 feet wide (4.3 meters), but are more commonly 15 or 16 feet wide (4.6 or 4.9 meters).

Height: The standard garage door height is 7 feet (2.1 meters), but an 8-foot (2.4-meter) height is also available. You can also get a custom height.

Key Measurements To Help You Design The Perfect Garage contemporary-floor-plan

Two-Car Configuration

This cutaway plan shows how a two-car garage is commonly configured. The single 16-foot-wide (4.9-meter-wide) garage door is large enough to allow two cars to fit. It is also a good idea to have a 3-foot-wide door to the exterior on the side of the garage. As for the door going into the house from the garage, you will want it to be at least 32 inches (81 centimeters) wide.

Overall interior dimension: The dimension required by several cities in California is 10 by 20 feet (3 by 6 meters) per car, and this is the best minimum dimension for the average car. This will allow enough space for someone to open the doors and walk in front of and behind the car once it’s parked in the garage. Garage lengths of 24 feet (7.3 meters) allow cabinets or storage shelves to easily fit in front of parked cars.

Hot-water heaters and mechanical systems are often placed in the garage. If this is done, it is best to create an alcove, as has been done here, or add more depth or width to the 20-foot minimum to accommodate that equipment.

Many zoning and building codes have minimum dimensions for garages, so be certain you know those when planning your design. Local building codes also address door hardware, protection of the mechanical systems from cars, and garage door openers, so consult a design professional to be sure you are covered for these issues.

Key Measurements To Help You Design The Perfect Garage contemporary-floor-plan

This cutaway plan of a large, three-vehicle garage illustrates common dimensions to consider just for cars. Add more space for built-in cabinets or be willing to have a tighter fit.

Space between cars: Leave at least 36 inches (.9 meter) between cars so that you can open their doors without hitting another car door. You can go slightly less on side walls, but be certain you can comfortably enter and exit your car.

Bumpers or curbs: Having a curb opposite the garage door will keep your vehicles from running into the facing wall. If you make it 4 inches high, it will be low enough so the front bumpers don’t scrape. Even if you have an existing garage with a level floor, you can find bumpers to mount onto the floor to solve this problem.

Private Residence - French Formal Luxury traditional-garage

Driveways to the garage can eat up considerable space on your property. Balancing one with your home’s design takes careful planning. Most will simply be in a straight line from the street to the garage, but if you are planning a motor court similar to this house, consider that the turning diameter for a car is between 40 and 50 feet (12.2 and 15.2 meters). You need at least 25 feet (7.6 meters) to comfortably back up and then begin a turn to move forward.

garage eclectic-garage

Details and good proportions dignify the garage of this minimalist traditional house. Two single doors often look better than one wide door with this type of architecture, because the proportions coordinate better.

House Exterior craftsman-garage

When a double door must be used on a traditional house, consider a design like this one. The multipane windows and appropriately proportioned panels complement the home’s design.

Enoree Ledge traditional-garage

Be generous with details around garage doors. They are usually prominent features on a house simply because of their scale. You want to complement your architecture while paying close attention to the scale of other elements on the house.

Common Vehicle Dimensions

Vans and SUVs:
Width: 6 to 7 feet (1.8 to 2.1 meters)
Length: 16 to 19 feet (4.9 to 5.8 meters)
Height: 5 to 6 feet (1.5 to 1.8 meters)

Large and luxury cars:
Width: 6 to 6½ feet (1.8 to 1.9 meters)
Length: 16 to 18 feet (4.9 to 5.5 meters)
Height: 4½ to 5 feet (1.4 to 1.5 meters)

Compact and sports cars:
Width: 5 to 6 feet (1.5 to 1.8 meters)
Length: 14 to 16 feet (4.3 to 4.9 meters)
Height: 4 to 5 feet (1.2 to 1.5 meters)

Note: Conversions to metric dimensions are approximately translated from standardized U.S. dimensions. Each country can be unique in their standards. Investigate the customs in your locale or work with a design pro before making commitments.

More: How to Add More Storage to Your Garage
Browse Thousands of Inspiring Garage Photos
Find New Garage Storage Options on Houzz

Posted in Education | Tagged , , , , , , , , , , , , , | 1 Comment

Entrematic Showcases New Products at IDA EXPO 2016

Entrematic’s booth at IDA EXPO 2016.

Entrematic’s booth at IDA EXPO 2016.

IDA EXPO 2016 was held in Las Vegas, NV April 28-30 and Entrematic was present and ready to show off new products and new product concepts!  Present at the Entrematic booth were Amarr, Ditec and Dynaco entrance automation products.

Here are some of the highlights from the Entrematic booth!

2

  1. Amarr Vista VI1000 – new Copper anodize finish with bronze tinted glass

    3

  2. Amarr Carriage Court CC4000 – new Arcadia design, one of four new designs to be launched Summer 2016

    4

  3. Amarr Color Zone – custom color concept for Amarr Classica collection garage doors

    5

  4. Amarr Lincoln LI3000featuring modern window placement

    6

  5. Amarr 3582/Horizon HO1000 Aluminum MultiView – new product concept Aluminum Full View door with more glass views per section

    7

  6. Amarr Rapid Install Vertical Lift system – now available for steel commercial doors

    8

  7. Amarr 3552 heavy-duty Aluminum Full View door – with polycarbonate panels

    9

  8. Amarr 2742 energy efficient 2” polyurethane insulated steel door – with pass through door and stainless steel hardware

    10

  9. Amarr 2042 energy efficient 2” polyurethane insulated steel door – with Amarr SuperFlex impact resistant bottom panels

    Entrematic Team Members stand by the part of the booth dedicated to our 85 Door Center celebration.

    Entrematic Team Members stand by the part of the booth dedicated to our 85 Door Center celebration.

    To kick off IDA, Entrematic and GTO Access Systems (Linear) hosted an Amarr Dealer Appreciation event at the Ghostbar at the Palms hotel.  The theme was “85 Door Centers – Coast to Coast Service” and more than 200 dealers attended!

    From left to right: Juan Vargues – Entrematic President, Janee Weber – Alpha Overhead Door, Richard Brenner – Entrematic Vice Chairman, Brad Dodson – Delden.

    From left to right: Juan Vargues – Entrematic President, Janee Weber – Alpha Overhead Door, Richard Brenner – Entrematic Vice Chairman, Brad Dodson – Delden.

    Thank you to all the garage door dealers who supported Entrematic at IDA!

Posted in Industry News | Tagged , , , , , , , , , , , , , | Leave a comment

Thriving in a Wild (Business) World

Entrematic welcomed Lorne Sulcas, AKA “The Big Cat Guy,” to our Winston-Salem, North Carolina Support Center. Lorne gave an exciting presentation on his experiences as a game ranger and safari guide in the African bush, and how those experiences relate to the business world.

Lorne Sulcas knows all about “Thriving in a Wild World.”

Lorne Sulcas knows all about “Thriving in a Wild World.”

Lorne spoke about observing and photographing three big cats: leopards, cheetahs, and lions.  According to Lorne, each big cat represents a trait of successful businesses, and he told captivating stories to demonstrate the parallels.

Lorne fascinated us with true stories from the African bush, relating them to the world of business.

Lorne fascinated us with true stories from the African bush, relating them to the world of business.

Lorne sharing his encounters to a packed house.

Lorne sharing his encounters to a packed house.

In addition to Entrematic Team Members from various locations, also in attendance were employees from local Winston-Salem, NC businesses CCi  and Ron Bailey/McDonald’s franchises.

Thank you to Lorne Sulcas for inspiring us to thrive in a wild world!  Visit Lorne’s website to learn more!

Posted in Employees, Guests | Tagged , , , , , , , , , , , | Leave a comment

Making a Positive Impact through Sustainability

Sustainability is an important part of any manufacturer’s strategy.  Because we care about planet Earth, we are committed to energy-efficient and sustainable manufacturing processes and products.  To us, sustainability means making sure our processes are ecologically responsible and creating energy-efficient products to benefit homeowners.  For example, our Amarr commercial and residential steel doors are made with up to 90% recycled content, and the polystyrene foam insulation used in certain Amarr models is CFC-free.

Entrematic’s commitment to sustainability benefits the wellbeing of our planet.

Entrematic’s commitment to sustainability benefits the well-being of our planet.

It’s critical to emphasize the significant positive effect that sustainable building materials can have on your building projects.  For Earth Day, we want to recognize a recently-completed building project that uses a combination of Amarr sectional insulated commercial doors and Amarr aluminum full view doors that attained LEED Gold status.

The Salt Lake County Fleet Management facility is a LEED Gold-certified building in Midvale, Utah.

The Salt Lake County Fleet Management facility is a LEED Gold-certified building in Midvale, Utah. Photo (c) Kevin Blalock & Partners.

Entrematic partnered with Frontier Overhead Door and Kevin Blalock & Partners, Architects, to develop an energy-efficient door solution for the Salt Lake County Fleet Management facility in Midvale, Utah.

Architect Kevin Blalock’s vision was to create a “Jiffy Lube on steroids” for the fleet maintenance mechanics.  “This is their workspace and their playground,” stated Blalock.

Amarr commercial doors helped this building score LEED points in Daylight and Quality Views categories.

Amarr commercial doors helped this building score LEED points in Daylight and Quality Views categories.

The building includes sectional overhead doors that use a combination of durable Amarr 2042 triple-layer polyurethane insulated steel sections, with Amarr 3552 aluminum full view sections with insulated glass in the middle of the door.  The result?  A sturdy, yet visually appealing commercial door.

The Amarr 2042 insulated sections ensure maximum energy efficiency, and the aluminum full view sections allow employees to clearly see maintenance vehicles entering and exiting, as well as contribute natural lighting to their workspace.

The aluminum full view sections allow natural light to enter the interior workspace.

The aluminum full view sections allow natural light to enter the interior workspace.

The Salt Lake County Fleet Management facility earned Most Outstanding Project from Utah Construction & Design.

We look forward to a greener future.  How will you pledge to protect the planet on Earth Day?  Let us know in the comments below!

Posted in Amarr Product, Education, Holiday | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Homeowners Find Garage Door Companies Online

In the “olden days,” if you needed to find a local garage door installation or repair company, you would open up your trusty Yellow Pages book and find a phone number to call.  Today, barely anyone uses a physical copy of the Yellow Pages – we are searching online for the information we need.

With mobile search, consumers can find garage door companies at the touch of a few buttons.

With mobile search, consumers can find garage door companies at the touch of a few buttons.

As the world becomes more and more digital, so do our behaviors and habits.  Consumers are now searching online to find garage door companies and reading feedback about the service they provide.  In fact, this peer feedback – online reviews – is the new word of mouth!

According to the International Door Association, a 2015 consumer survey shows:

  • 92% of consumers now read online reviews (up from 88% in 2014 and 71% in 2010)
  • Star rating is the #1 factor used by consumers to judge a business
  • 40% form an opinion by reading just 1-3 reviews
  • 80% will trust reviews as much as personal recommendations
Authentic reviews improve your trustworthiness in the eyes of your potential customers.

Authentic reviews improve your trustworthiness in the eyes of your potential customers.

This trend also rings true for garage door dealers.  Because homeowners have little knowledge about garage doors and a new garage door is an infrequent purchase, homeowners are looking for information and you online; can they find you?

In their recent article titled “Internet Search Engines & Directories are Impacting Your Business,” IDA experts suggest five areas of focus to improve your web presence and improve your chance that a customer in need of a new garage door will call you instead of your competitors!

  1. Correct and Consistent Directory Listings – Make sure your company’s name and contact information is current and the same everywhere you find it online. Do a Google search for your business and find any incorrect directory listings, and correct them.
  2. Add More Directory Listings – There are thousands of directories on the internet. When you search for your business, determine what the top 50 directories are that are most important to your business.  The IDA suggests that a reasonable number of directory listings is between 100-150.  There are services that do this for you, but be sure to use reputable services that will keep your best interests at heart.
  3. Ratings and Reviews – As we said, reviews are incredibly important to consumers these days. There are various review sites and review programs that you can take advantage of (we recommend the easy-to-use Amarr Dealer Reviews Program for our dealers!).  Reviewers will rate you from 1 to 5 stars, and the average of those ratings is your “star rating.”  Consumers can be skeptical of perfect scores, so don’t be afraid to have less than 5 stars!
  4. Manage Reviews – Review sentiment is impossible to control, but both positive and negative reviews are valuable! In fact, negative reviews should not be feared – they help showcase how much you care about your customer service and show potential customers that you strive to make things right.  Managing reviews is important because consumers value businesses that respond to reviews and interact with customer feedback.
  5. Measure, Track, Grow – Don’t forget to ask your customers how they are finding you. Keep track of their responses – it can help you decide where to put your marketing dollars!

Read more about how homeowners find garage door companies in the Door & Operator article!

Posted in Education, Industry News | Tagged , , , , , , , , , , , | 2 Comments